TALECRAFTERS
GENAI WORKFLOWS

THE PART
NOBODY POSTS

A pipeline is the order the work happens in, the one file everything downstream references, and the four tests a frame has to survive before a client sees it. Three of ours are published in full below, stages and timings included. The other four stay in the studio, for reasons our accountant supports.

Published
3 of 7
Format
Stages, timings, gates
Gates each
4 named tests
Use
Free to copy. Hard to run.
PIPELINE 03

Identity Lock

The trained face

Train the face once. After that, forty advert variants arrive carrying the same creator, the same voice and the same energy at three in the morning on a bank holiday.

Four days from casting brief to nine finished variants. Variant forty costs what variant ten did, because the cast already exists.
READ THE PIPELINE →
PIPELINE 05

Phantom Set

The master plate

Every frame lit the way you asked for, packaging type still readable at full zoom, and nobody had to book a stylist, a retoucher or a room with a cyclorama.

Two rounds. Thirty frames for selection, then ninety frames and six clips. Layered files land in two working days.
READ THE PIPELINE →
PIPELINE 07

Operator Stack

The ledger layer

Prompting is the easy part. What earns its keep is the directory structure, the skills, the connectors and the ledger telling you what every accepted asset cost.

Half a day mapping how the work runs today, one to two weeks building, then a live walkthrough. Everything sits inside the client’s own accounts.
READ THE PIPELINE →
WHY THESE ARE PUBLIC

Why publish your production pipelines?

Because the pipeline is not the moat. Anyone can read the stages; running them at volume, catching the failures and staying inside a budget is the part that takes a studio. Three of our seven are published. The other four stay in the studio.

What is a gate?

A named, mechanical test a frame has to pass before anyone sees it, with a stated action on failure. "Zoom to full resolution and read every word on the packaging; a fail returns to the master plate" is a gate. "Make sure it looks right" is a hope.

Can we use these pipelines in-house?

Yes, and some clients do. When a team wants the machinery instead of the output, that becomes a Creative Systems engagement: we map how your work runs today, build the skills and scripts and the connectors between them, and hand it over running inside your own accounts.

CREATIVE SYSTEMS

Want the machinery itself?

Half a day mapping how your work runs today, one to two weeks building, then a live walkthrough. It ends up inside your accounts, with a ledger showing cost per accepted asset.

SEE SYSTEMS →