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The templates, checklists and reference sheets we actually use, published in full and downloadable as PDFs. No form, no download wall, no drip sequence waiting on the other side. Use them commercially, change them, put your own name on the version you end up with.

Resources
10 and counting
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Licence
Use it, commercially
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FREE RESOURCE 0138 moves

Cinematic Camera Movements

The shot vocabulary that actually survives a generative model

Every camera movement we use in production, with the direction written in camera-department language and a prompt that produces it. Grouped into seven families, with a note on when each one is worth reaching for and which ones will cost you a render if you compound them.

FOR: Anyone directing a video model who is tired of writing “cinematic” and hoping.
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FREE RESOURCE 0212 styles

Prompting Guide by Animation Style

Twelve styles, and the four decisions each one needs from you

Cel, anime, claymation, stylised 3D, storybook, motion graphics, comic, papercraft, rotoscope, pixel, watercolour and retro 3D. Each entry gives the order to write the prompt in, the words that reliably move the model, the specific way that style fails, and a prompt you can paste.

FOR: Anyone who has asked for claymation and been handed smooth plastic.
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FREE RESOURCE 0337 guides

The Prompting Library

The scaffold behind the prompt, for every job a prompt has

37 prompting guides across 6 families: video and shot prompts, photoreal stills, character consistency, story and script prompting, inpainting and extension, and the system prompts that have to behave identically on run four hundred. Each one gives the slots in the order that survives, a prompt you can paste, the specific way that shape of prompt fails, and what to change when it does.

FOR: Anyone whose prompts work sometimes and who wants to know which part was doing the work.
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FREE RESOURCE 047 sections

Synthetic Media Production Brief Template

The six paragraphs a generative brief needs and a normal one does not

A conventional brief tells a crew what to shoot. A generative brief has to say what must not change. This is the difference, written out: what to lock, where the legible type is, who has to recur, what is regulated, what disclosure applies, and who signs off. It ends with the seven things a proposal should contain before you sign it.

FOR: Anyone about to commission generative video or photography and unsure what to send.
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FREE RESOURCE 0527 checks

Generative Film Shot Consistency Checklist

The nine tells, arranged by the stage at which each has to be caught

Nine ways a generative sequence gives itself away, split into decisions you make before rendering, gates you apply to every frame, and the checks that only work on the assembled set. Includes the pass criteria per gate and the rule about never patching a frame into passing.

FOR: Anyone shipping more than three generative shots that have to look like they belong together.
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FREE RESOURCE 064 sections

AI Advertising Disclosure Checklist

UK, EU and platform rules on one page, decided at brief stage

Whether a generative asset has to be labelled, worked out once per campaign instead of argued about at delivery. Covers the CAP misleadingness test, the EU AI Act Article 50 obligations that took effect on 2 August 2026, the platform policies that are usually stricter than either, and the two carve-outs that mostly do not help.

FOR: Marketing and legal teams running generative creative across more than one market.
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FREE RESOURCE 076 clauses

Synthetic UGC Consent Template

A likeness release with the derivative-training clause in it

A likeness and voice release drafted for generative production rather than photography. The clause that matters is the one expressly granting the right to train a model on the supplied material, which almost no pre-2024 release contains. Includes scope, territory, term, exclusions, withdrawal and end-of-term disposal.

FOR: Producers building a trained identity from a real performer, and performers being asked to sign one.
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FREE RESOURCE 085 sections

Creative Automation Workflow Canvas

Map the process before you automate any of it

One row per step, an owner against each, and a verdict: a person decides it, a model drafts it, or a script handles it alone. Includes the variance test that tells you whether a step needs a script, branches or an agentic workflow, the four places agents should never go, and the scaffolding without which none of it survives to month six.

FOR: Content and marketing teams working out what to automate first, and what to leave alone.
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FREE RESOURCE 095 sections

AI Video Cost Calculator

Cost per accepted asset, with our acceptance rates published

The arithmetic we quote from, with a starting acceptance-rate table per shot type to budget against until you have logged your own. Work through it and you get a cost per accepted asset rather than a cost per generation, which is the difference between a number you can plan with and a number that flatters everybody.

FOR: Anyone comparing generative quotes, or working out whether a brief should be generative at all.
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FREE RESOURCE 1025 questions

Production Readiness Scorecard

Twenty-five questions that separate a pipeline from a habit

Score a team or a supplier out of 125 across locks, control gates, measurement, compliance and handover. Designed to be used on a studio you are evaluating or on yourself before committing to a campaign that depends on consistency. A row nobody can answer scores zero.

FOR: Anyone choosing a generative production partner, or deciding whether their own team is ready.
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AI FILMMAKING WORKFLOWS

THE ORIGINALS, PUBLISHED WITH THEIR PROCESS

Written, designed, directed and cut inside a generative pipeline. The films are here and so is the working behind each one: every generation block, the prompt as it was written, and the locks that stopped the world drifting between shots.

The Twin Moons key art: two swordsmen facing each other across a wet neon platform in the rain, one hooded with a magenta blade and one in red armour with a cyan blade, two moons and a burning wreck behind them over a dark city, the title set between them.01
TWIN MOONS · ORIGINAL · 0:35

A rooftop arena under two moons, a bladesman clearing it, and a phase assassin arriving on a burning wing.

The Skyrunner key art: a small fox pilot in goggles and a flight coat stands beside her folded glider on a wet golden terrace, an armoured figure at each edge of the frame, a floating spire city behind her, the title in gold above.02
SKYRUNNER · ORIGINAL · 0:30

A glider run through a floating city, flown along a route drawn by hand before a single frame was generated.

The Mars Drop key art: a wide animated frame of a Mars colony, two figures standing apart in front of a landed rocket and a domed habitat, orange rock formations and a blue sky behind them.03
MARS DROP · ORIGINAL · 1:47

A comedy two-hander with no action in it, made to find out whether an episodic AI pipeline can hold a scene on dialogue alone.

BOTH FILMS, WITH THE FULL PROCESS SHEETS →
ALSO FREE
The Glossary

162 terms from synthetic media and storytelling, defined the way a maker needs them.

The Pipelines

Three of our seven production pipelines, published with their stages and their gates.

The Blog

What generative production costs, what has to be disclosed, and where automation saves a week.

THE OBVIOUS QUESTIONS

Is any of this gated?

No. No email, no form, no download wall. Take it, use it commercially, change it. If it makes your work better we would rather that than have your address.

Why give away your working method?

Because the reference is not the moat. Running it at volume, catching the failures and staying inside a budget is the part that takes a studio.

OR SKIP THE READING

You could learn all this. Or you could hire the people who wrote it.

The reference is free. The four days it takes to run it without burning a budget is what you would be paying for.

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