TALECRAFTERS
GLOSSARY · CONTROL

REFERENCE IMAGE

A picture supplied alongside the prompt to steer composition, style, colour or subject.

ALSO CALLEDimage conditioning

A reference does what a paragraph of adjectives cannot: it shows the model the thing. It is the fastest route to a specific look, and the most common cause of confusion when a team supplies four references pulling in different directions.

One reference, one job. Style here, composition there, subject somewhere else, and say which is which, because a model given a mood board will average it, and an averaged mood board is exactly what slop looks like.

QUESTIONS PEOPLE ASK

How many reference images should I use?

One per intention. If you need style, structure and subject controlled at once, use separate conditioning for each. Stacking references and hoping is how a set falls apart.

THEORY IS FREE

Knowing the word is the cheap part.

Running it on a deadline, at volume, without burning the budget is the expensive part. That is the bit we do.

BRIEF US →