TALECRAFTERS
Client work · 2025

AMINO ALLIANCE

Three creator-style video ads for paid social, each a different person in a different place, all cut from trained identities that come back next month when the offer changes.

Client
Amino Alliance
Discipline
Synthetic UGC · Paid social · Product stills
Year
2025
Where
Remote

Three creators who never have to be rebooked

A woman in a tan blazer over a white top holding an Amino Alliance pouch up to camera in a bright office, a laptop at the edge of frame and framed artwork behind her.
presenter one, from the video ad
THE FILMS
CONSULTANT, TESTIMONIAL CUT

The office opening: a working professional, her own room, the pouch held where the label reads. Cut for the audience that wants the product explained by somebody who sounds like their colleague. Watch on YouTube ↗

AMSTERDAM, STREET CUT

The same product, a different decade and a different city. Shot to camera on a canal, handheld, so the ad reads as a person who happens to be outside. Watch on YouTube ↗

ATHLETE, PARK CUT

The performance angle, mid-session, shaker in hand on a winter path. Same trained identity discipline, a different audience and a different ask at the end. Watch on YouTube ↗

THE PROBLEM
Amino Alliance sells a supplement in a printed pouch and needed creator-style video ads for paid social. The requirement underneath that is volume and range at once. A paid test burns through creative: it wants the consultant and the runner and the man on a canal in Amsterdam saying different things to different audiences, then wants all three again next month when the offer moves. Booking three creators for that is a shoot, a schedule and a reshoot fee.
THE IDEA
Cast once, then treat the cast as an asset. Three presenters trained from stills sheets and reused across the run, so the fifth ad costs what the first one did and the tenth is a rewrite. Each one is cast for a different audience and kept in a place that suits them: a consultant in her own office, a man in his fifties on a canal in the middle of Amsterdam, a runner on a park path in bare winter light. The pouch runs the other line entirely. It is a real printed object with a real mark, a product name and a block of small type down the front, and none of that can be approximated in a presenter’s hand at arm’s length in daylight.
WHAT TALECRAFTERS MADE
  • →Three creator video ads for paid social, presenter to camera, product in hand.
  • →Product frames for the still placements.
  • →Three trained presenter identities and one product plate, handed over.
THE RESULT
Delivered as creator video ads for paid social, with the trained presenters and the product plate handed over as reusable files. A new offer is a new script against the same three faces.
HOW WE BUILT IT
Identity Lock for the presenters, Phantom Set for the pouch, and the two lines meet at the frame where a hand touches packaging. Casting brief first, then twenty-plus stills of one face at varied angles under even light, then a trained identity that carries across sessions without re-uploading a reference. Voice is cloned per presenter and timed to the performance, because three people who share one read are three people nobody believes.
THE FRAMES
A man in his fifties with grey hair and a grey beard, in a navy overcoat and a pale scarf, holding an Amino Alliance pouch to camera on an Amsterdam canal with a bridge and canal houses behind him.
presenter two, from the video ad
A man in a charcoal quarter-zip running top holding an Amino Alliance shaker, on a park path beside water under bare winter trees.
presenter three, from the video ad
An Amino Alliance pouch on a laboratory bench with a glowing atom symbol beside it, lit from behind.
product plate, label-locked
NEXT CASE
SEleNe CC
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