TALECRAFTERS
GLOSSARY · PRODUCTION · SYSTEMS

GATE

A named, mechanical test a frame must pass before anyone sees it, with a stated action on failure.

ALSO CALLEDcontrol gatequality gate

A gate is not a vibe check. It has a test that two people would run the same way, and a defined consequence. "Zoom to full resolution and read every word on the packaging; a fail returns to the master plate" is a gate. "Make sure it looks right" is a hope.

Gates are also what makes volume safe. At four assets a week, taste catches everything. At four hundred, only a checklist does, and the checklist has to name the failure modes that particular subject invites: labels for packaging, spoke counts for motorcycles, hands for anything held.

QUESTIONS PEOPLE ASK

What quality checks should an AI production have?

At minimum: a likeness check for people, a label check for anything printed, a silhouette check for products, a light-direction check across a set, and a claim check so nothing invented ends up as a factual assertion.

Who signs off generated work?

A person, on the brief and on the final cut, at any volume. That is the human gate, and it is the one gate with no exceptions.

THEORY IS FREE

Knowing the word is the cheap part.

Running it on a deadline, at volume, without burning the budget is the expensive part. That is the bit we do.

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