Before a standard existed, every integration between a model and a piece of software was bespoke. MCP makes the connection a server: expose the tool once, and any compatible client can use it. That is the difference between a demo and infrastructure.
For a studio the payoff is that the pipeline stops being tool-shaped. Generation, asset storage, the tracker and the approvals channel all become things the workflow can reach, which is what allows a batch job to run overnight and leave a person a decision in the morning.
QUESTIONS PEOPLE ASK
What is MCP used for?
Giving a model controlled access to real systems (files, databases, APIs, internal tools) through one standard interface rather than a bespoke integration each time.