Text-to-video is the fastest way to explore an idea and the slowest way to deliver a specific one. You cannot approve a composition you have not seen, and every reroll re-rolls everything.
It earns its place in early development: twenty rough clips to find the shot, then the chosen frame is rebuilt as a still, approved, and driven through image-to-video for delivery.
QUESTIONS PEOPLE ASK
When should I use text-to-video instead of image-to-video?
For exploration, mood-finding and shots where the exact subject does not matter. Switch to image-to-video the moment a specific product, face or layout has to be right.