MODELS
What the machinery is actually doing (diffusion, latent space, steps, seeds, adapters) explained in the amount of detail a producer needs and no more.
CFG Scale
A dial controlling how literally a diffusion model obeys the prompt, trading obedience against image quality.
ControlNet
A conditioning layer that constrains a diffusion model with structural input (a pose skeleton, a depth map, an edge trace) so composition survives a change of style.
Denoising Steps
How many passes a diffusion model takes to walk an image from noise to a finished frame.
Diffusion Model
The architecture behind most image and video generators: it learns to reverse a noising process, and generates by denoising random static into a frame that matches your conditioning.
Fine-Tuning
Continuing a model’s training on a narrow dataset so it reliably produces one style, one subject or one house voice.
Foundation Model
A large general-purpose model trained on broad data, intended to be adapted to specific tasks rather than used raw.
Hallucination
Confident invention: a model producing a certification mark, a statistic, a limb or a citation that does not exist.
Latent Space
The compressed mathematical space a generative model actually works in, where similar concepts sit near each other.
LoRA
A small trained adapter that teaches a large model one style, character or object without retraining the model itself.
Multimodal Model
A model that takes and produces more than one kind of input (text, image, audio, video) inside a single system.
RAG
Fetching relevant source material at run time and giving it to the model, so the answer comes from documents rather than from memory.
Seed
The number that fixes a model’s starting randomness, making a generation reproducible.
Temporal Coherence
Whether a generated clip holds together across time: the same face, the same coat, the same number of fingers, from first frame to last.
Text-to-Video
Generating a moving shot directly from a written description, with no source image.
Token
The unit a language model reads and writes, roughly a short word or a fragment of one. It is also the unit most models are billed by.
Enough theory.
Bring us the launch and we will show you which of these terms is about to cost you a week.