POST
What happens after the render: inpainting, outpainting, upscaling, style, and the rules about which of those is allowed to touch a face.
C2PA / Content Credentials
An open standard that attaches a signed, tamper-evident record of how a piece of media was made and edited, travelling with the file itself.
Colour Management
Keeping colour consistent from generation through grade to delivery, and the reason a set of individually good clips can look like nine different films.
Cutdown
A shorter version of a finished piece cut for a different placement, planned into the shoot and never cropped out of it afterwards.
Inpainting
Regenerating a masked region of an existing image while the rest of the frame stays untouched.
Montage
A sequence of shots that compresses time or accumulates meaning through juxtaposition, with no continuous action.
Outpainting
Extending an image beyond its original edges, generating new content that matches what is already there.
Pattern Interrupt
A deliberate break in rhythm or framing, placed where attention is predicted to drop.
Provenance
The recorded history of how a piece of media was made and edited, travelling with the file so a platform or a viewer can check it.
Proxy Render
A fast, low-resolution generation used to test composition and motion before committing budget to a full-quality pass.
Rotoscoping
Isolating a moving subject from its background frame by frame, still the most reliable way to protect a real element inside a generated one.
Segmentation Mask
A map marking which pixels belong to which object, used to change one element of a frame without disturbing the rest.
Style Transfer
Applying the visual character of one image or corpus to the content of another.
Upscaling
Increasing the resolution of a generated frame or clip, adding plausible detail. Nothing real is recovered.
Watermarking
Embedding a machine-detectable signal in generated media so it can later be identified as synthetic.
Enough theory.
Bring us the launch and we will show you which of these terms is about to cost you a week.