STRATEGY
The commercial terms: what synthetic media is, what slop costs you, how registers keep volume from turning into wallpaper, and how to budget any of it.
AI Slop
Generated content produced at volume without editorial judgement, recognisable by its smoothness, its symmetry and its complete absence of a point of view.
Cost Per Accepted Asset
The only generation metric that means anything: total spend divided by the number of assets that actually shipped.
Disclosure
Telling the audience that what they are looking at was made or materially altered by a generative model, in the place they will actually see it.
Register
A deliberate visual dialect: a decision about lighting model, edge quality and how much the world is allowed to be wrong.
Synthetic Media
Any image, video, audio or text produced or materially altered by a generative model.
Synthetic UGC
Creator-style content (presenter to camera, phone-look, room lighting) produced with a trained identity rather than a booked creator.
Enough theory.
Bring us the launch and we will show you which of these terms is about to cost you a week.